After failing in my fifth business venture, spending countless hours and investing thousands of dollars with nothing to show for, I spent the last 4 years searching for answers, especially for that one basic question - why are some entrepreneurs more successful than the others?
Are they more intelligent, have more money, have more skills, have a better team, are they outright more lucky?
I was certain, my failures had nothing to do with the type of business I was undertaking. So I started asking questions to successful entrepreneurs, executives, millionaires and anyone who would be willing to share their perspective. I began reading books and listening to podcasts.
After devouring more than 60 books, listening to over 1200 podcasts and learning from the most brilliant entrepreneurs the answers were found in science, psychology of our mind and what shapes our belief systems. I learnt that, yes, strategies are important, yes, the right tactics are crucial, but none of these things matter if your entire decision making framework - your thoughts, beliefs and mindset are not geared for entrepreneurship.
The variables are not the business idea, or the product you are building or the service, YOU are the variable!
The best news is that, there is a science behind understanding and upgrading your decision making framework. And all successful entrepreneurs use this science to create predictable success.
To validate these findings I reached out to 18 experts in the field of entrepreneurship, science and psychology. People who are authors, medical doctors, PHDs, former corporate executives, coaches and entrepreneurs that specialize in:
